Pallavi studied art at the Camberwell College of Art & Design, London. After which she pursued a degree in Textile Design from the Chelsea College of Art & Design. The creative force behind Magnolia Martinique, Pallavi works with numerous international labels such as Roberto Cavalli, John Paul Gaultier, Costume International, Miss Sixty, Pinko, Guess Jeans, Paul & Jo, Valentino Group and John Galliano. This experience gives her an international design sensibility and a keen understanding about the demand and functioning of the industry at a global stage.
In 2007, Pallavi launched her private label “NOT SO SERIOUS”, a brand that endeavors to amalgamate Western sensibilities with Indian ethos. The brand’s retail footprints have increased and in India, NOT SO SERIOUS is retailed from leading boutiques such as Carma, Ensemble, Aza, Ogaan, Fuel, Mogra & Kimaya. The label is also stocked by boutiques abroad in France, Greece, Italy, Spain, Japan, Singapore, UK and the Middle Eastern Countries. Pallavi, who is five seasons old at the Wills Lifestyle India Fashion Week (WIFW), has been credited as a designer with an outstanding sense of fabric, flawless finish and inspiring originality. Her AW’2009 collection was also selected by FDCI for the India Show in Almati, Kazakhstan.
Pallavi debuted at the Lakme Fashion Week in the established designer category with her Summer Resort 2011, that was much admired. Pallavi has already set a benchmark in the Fashion world with her indigenous skills not only in India but across the globe. She has been a regular at international weeks and exhibitions and is a name to reckon with in the international market. She is a constant at Pure in London, Pret a Porter & Atmosphere in Paris, Barcelona Fashion Week, London Fashion Week, where she has always received rave reviews for her collections showcased. “NOT SO SERIOUS” believes in making fashion easy yet edgy, affordable yet stylish and fun!!!