Designer Puja Arya’s WIFW AW 13 Collection

Designer Puja Arya’s WIFW AW 13 Collection

WIFW AW 13 CollectionThe Wills Fashion Week gets underway from 13th March in New Delhi and will continue till 17th March. Amongst the designers, Puja Arya, is one who will  present ‘quirky ms quirky’ her AW’13 collection for Wills India Fashion Week 2013.

As the name suggests the collection is a quirky, whimsical jamboree of prints and colors. There is an entire repertoire of hand block designs – from a 70s inspired floral pattern to an ethnic tribal border. The designer has ingenuously put together her busy prints with geometrics such as dots and stripes.

The collection is suffused with bright hues – the bright lipstick pink, brilliant orange, dazzling lime green and red moving to a calmer palette of green, aqua and turquoise.

The styling for the collection is retro inspired – printed satin pants teamed with a sequined shirt, printed satin jumpsuit, 60s inspired short dresses with embroidered yokes and necklines, flowy chiffon full length dress, chanderi printed jackets and chiffon printed saris.

The collection is crafted in silk chiffon, satin, silk chanderi and cotton for inners. The embroidery takes on the mood of the collection and moves from kitschy patterns to playful floral designs.

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