Bata, India’s leading footwear retailer and manufacturer, continues to increase its retail presence with the launch of its new city format store this week at Great India Place, Noida in succession to the launch of their largest store in Bandra at the Hill Road, Mumbai last week. To mark the momentous occasion, BATA’s Global CEO Mr. Jack Clemons and the Group Managing Director Mr. Rajeev Gopalakrishnan along with the celebrity actress Vaani Kapoor inaugurated the store.
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Trading from nearly 2,000 square feet, the new store offers customers an international shopping experience in the biggest mall of Noida, Great India Place. The store showcases Bata’s new extensive product offering in a newly introduced city format which is more inviting and displays the product range in a much advanced format. Customers can choose from an extensive range of the retailer’s latest collection across footwear for women, men, children, as well as a special edit of exclusive accessories.
Mr. Rajeev Gopalakrishnan, Group Managing Director of Bata India Limited, said “Furthering our growth and visibility in the market is opening of the new city format stores in key locations like GIP Noida. This is an essential part of our growth strategy to make the brand more accessible to the consumers. To have our Global CEO Mr. Jack Clemons join us for the occasion is a complete honor for the entire team. The store, which is made on global standards and offers an enriching shopping experience with great customer service is sure to be appreciated by our customers.”
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Speaking from Bata, Celebrity, Vaani Kapoor, flaunting a pair of BATA stilettos from the latest Collection said, “My earliest shoe memory is walking into a BATA store at start of the school session for a new pair of shiny black mary jane shoes and crisp white canvas shoes! It is an absolute pleasure to be here today in my home city with Mr. Clemons and Mr. Gopalakrishnan to launch this beautiful BATA store at GIP Noida. I’m so impressed by the diversity in designs and styles for both women and men. It is just wonderful to see a brand so close to all our hearts creating beautiful, stylish and yet comfortable footwear for every occasion, I can’t wait to start shopping!”
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In line with Bata’s retail growth strategy, the fall winter collection stocked at the newly launched Noida store is a contemporary mix of footwear and accessories for men, women and children. The wide range for men’s footwear includes boat shoes, oxfords, dress boots, loafers, brogues and derby shoes. The Women’s category is a collection of high heels, clogs, mules, sandals, wedges, pumps, ballerinas and peep toes. A wide selection of accessories like bags, belts, and scarves is also a part of the catalogue to create the brand as a one-stop shop for our customers.