Jhelum Mumbai’s multi designer store hosted a fashion soiree with Ace Designer ABRAHAM & THAKORE and Shoe Designer Veruschka by Payal Kothari for the city’s fashionistas and introducing collections that are trendy and apt for this season.
Tanishaa Mukerji, Mandana Karimi, TV Actor Siddharth Bhardwaj, Smriti Khanna and Model Pooja Bhimra was seen attending the event.
ABRAHAM & THAKORE’s collection is named ‘Back to Work’ exploring the possibility of simple separates in pure cotton providing practical alternatives to the everyday work day needs of the urban Indian woman and man looking for fashion that refers to the traditional ease of the kurta pyjama.
The color palette is ivory, madder, indigo and black. Cotton fabrics are either hand-woven or hand printed. ‘BENEATH THE FRILLS’ is the Spring/Summer 2017.
Shoe Sculptor- Payal Kothari exhibited Veruschka’s Spring/Summer 2017 footwear collection of footwear crakes the shoe code with a arresting new collection of the season’s most wanted shoes.
Conceptualised by Jhelum Dalvi and her mother Aarti Rele, Jhelum brings some of the best in the business under one roof. The store offers sprawling changing rooms and even a private bridal studio for all-important decision making.
The store has draped curtains, chandeliers and a massive gold door, and it covers over 2,000 sq ft. Jhelum has handpicked each designer considering modern day trends with an aim to offer the best to the fashionistas of the city.