GREY GOOSE, in association withleading fashion publication, Vogue India, awarded noted artists who have defied expectations, pushed boundaries and created new heights of extraordinary achievements in their respective fields on November 16, 2014 at Grand Hyatt in Mumbai.
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The GREY GOOSE Fly Beyond campaign tells the story of GREY GOOSE creator Francois Thibault and communicates the provenance of GREY GOOSE vodka. A ‘True Iconoclast’ in the spirits category GREY GOOSE has never been afraid to do things its own way, with the aim of creating the best.
GREY GOOSE Fly Beyond appeals to sophisticated patrons who care deeply about where their products come from. These consumers value quality, style, authenticity and craftsmanship and want to know the story behind their favourite brands.
At the star studded event on 16th November, GREY GOOSE and Vogue India celebrated extraordinary achieversin the following categories
- Male Actor: FARHAN AKHTAR
- Businessman: ADITYA GHOSH
- Breakthrough Talent: LISA HAYDON
- Artist: SUBODH GUPTA
- Designer: MANISH MALHOTRA
- Chef: VIKAS KHANNA
- Journalist: BARKHA DUTT
- Director: KARAN JOHAR
- Female Actor: KAREENA KAPOOR
- Ultimate Entertainer: HRITHIK ROSHAN
The celebration commenced with the addressing of the audience by Mr. Vijay Subramaniam, (Managing Director, Bacardi – India & Southeast Asia) and Ms Priya Tanna, Editor, Vogue India. The evening continued with the award ceremony hosted by renowned Bollywood star, Neha Dhupia, as renowned achievers came onto the stage to felicitate the Fly Beyond and Vogue India Award winners. Guests were treated to exclusive GREY GOOSE cocktails created to retain the essence of Fly Beyond.
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Audiences were welcomed with the iconic Grey Goose cocktail Le Fizz along with delectable hor d’oeuvres. On this spectacular evening, GREY GOOSE presented special cocktails French Mule, 3 Good Things and Negroskicrafted by the most prominent bartenders of the country. The ‘Fly Beyond’ bartenders also served special ‘Hero Cocktails’ such as Grey Goose Le Parisien and Grey Goose L’arome.
Some of the guests spotted at the event included Vir Sanghvi, Karla & Phirojsha Godrej, Pernia Qureshi, Huma Qureshi, Malaika Arora Khan, Adhuna Akhtar, Farah Khan, Ali Zafar, Peter Negi, Queenie Singh, Kalyani Chawla, Laila Lamba, ManishaGirotra, AD & Sabina Singh, NiamatBakshi, Masaba, Karan Tacker, Ricky and LailaLamba,AdityaHitkari, Divya Palat, Laila Khan, Ramona Narang Rodella, Surily Goel, Sameer Dattani, Parizad Marshall, Niketan Madhok, Tina Tahiliani, Natasha Poonawala, Gaurav Gupta, Fahad Samar, Bikram Saluja and Shauna Chauhan, Nikhil Thampi, Vivan Bhatena, Nikhil Palat, Nishka Lulla and Narendra Kumar Ahmed, Aishwarya Nair, Lata Patel, Sunita Choraria, Shana Levy, Simone Arora & Simone Singh
Commenting on the campaign, Mr. Manish Seth, Director of Marketing & Sales, Bacardi in India said, “Fly Beyond is more than a campaign for us. GREY GOOSE was born out of a passionate pursuit of the extraordinary and our aim tonight was to honour noted artists who have gone beyond the usual and gone onto doing some extraordinary work within their fields. GREY GOOSE would like to salute the ‘Fly Beyond’ spirit of these achievers.”
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Commenting on the association, Mr. Arjun Mehra, Publishing Director, Conde Nast India said, “Vogue as the most successful fashion and lifestyle magazine and arbiter of all things stylish is well placed to curate a group of super achievers across the fields of acting, food, art, journalism and more. We are delighted to celebrate and felicitate the most successful people who amaze us with breaking barriers and doing the unexpected.”