Jaipur, the new fashion hub plays host to Rajasthan Fashion Week

Jaipur, the new fashion hub plays host to Rajasthan Fashion Week

A unique platform to promote upcoming new talent in the fashion industry and create manifold trade opportunities

Jaipur, New fashion hub plays host to Rajasthan Fashion WeekJaipur, the pink city is gaining a lot of interest in the fashion world. After Delhi, Mumbai, Bangalore and Chennai, now Jaipur makes for one of the most sought after fashion destinations for the fashion industry players. Rajasthan Fashion Week is a three day extravaganza full of luxury, style and glamour scheduled to be held in Jaipur from May 24th – 26th 2012 at the Marriott.

This is the first season of the fashion week that aims to be the articulation of a contemporary modern India, set to match World Class standards in Fashion.

 The core organizers of Rajasthan Fashion Week addressed the Jaipur media to share the exact details of the fashion extravaganza. RFW at Jaipur makes an earnest effort to showcase ‘creativity’ and make India an important fashion destination. The Organizers focus on reviving Rajasthan as “SHOPPER’S PARADISE” in International Fashion Industry. Mr. Shishupal Singh, Chairman, VCS Events & Entertainment Pvt Ltd & Starlite Entertainment is an active citizen of the “Pink City” and he feels that working out something like RFW would be his tribute to Jaipur. This show will boost up the fashion education and the textile industry in the city.

Coveted Chairman, RFW, Mr. Shishupal Singh mentioned, “The first season of Rajasthan Fashion Week will open doors to manifold trade opportunities through larger participation by designers, buyers, sponsors and the fashion fraternity. With the belief of our stakeholders and the dream of taking the industry from strength to strength we look forward to generate greater business opportunities both within the country and globally. Several international buyers and agents have shown an interest in Indian market. RFW aims at leveraging from this interest and celebrating fashion in India in a big way while opening newer roads in the business of fashion.”

Well Known, Jaipur based celebrity designer, Rohit Kamra is Rajasthan fashion Week’s official Fashion designer. The designer’s signature style stirred well with Royal inspiration there in promoting the Rich Rajasthan culture. His vision is to highlight Jaipur on the International fashion map. The designer will be presenting ‘The Dance of Life’ at Rajasthan Fashion Week on 25th May 2012, the second day of the fashion week.

RFW will definitely be an enriching experience for all those involved with the fashion and glamour industry and even those who plan to make it big in the global fashion world. While showcasing the collections and talent of ace designers, well known in the fashion circuit, it is also an initiative to promote upcoming fresh talent. The fashion week would also bring forward various brands or “houses” to display their latest collections in runway shows and buyers to take a look at the latest trends. The Fashion Week will see an array of well know Bollywood celebrities participating at the Fashion Week. Stars like Vivek Oberoi, Isha Koppikar and Riya Sen walk the ramp . There will be seven shows on each day of the fashion week. The three day fashion fete will have a total of 24 designers and 40 models participating both from Indian and foreign origins. Well known models like Aanchal Kumar, Riyaz and Shonal Rawat will heat the ramp at the Fashion Week.

Rajasthan Fashion Week, has also tie up with IPL Champions Rajasthan Royals, the Jaipur franchisee of the Indian Premier League. The team members will walk the ramp at the Fashion Week to entice the audience by their extraordinary style and boyish charm. RFW is proud to associate with Team Rajasthan Royals, the Jaipur franchisee of the Indian Premier League.

Rajasthan fashion week is a project by VCS Events & Entertainment Pvt Ltd & Starlite Entertainment visualized and initiated by Mr. Raahul Dhyani & Mr. Sharad Patel.

Mr. Sharad Patel, Vice Chairman, RFW said.The RFW looks forward to provide a common platform for international and national designers and promote Indian designers to the international audience. The first season looks to providing a unique platform for refreshing talent, to showcase exciting color palettes and clothing construction. The Fashion Week will be a grand celebration of fashion where people will be able to enjoy the glimpse of new generation as well as stylish and perfectly cut outfits of reputed designers. “

Mr. Rahul Dhyani, said, “We are all geared-up and excited for the first season of Rajasthan Fashion Week with the best of the Indian designers and their collections and to offer three days of fashion, business and glamour to our guests and participants.”

CEO, Ms. Shalika Sharma mentioned, ‘Rajasthan is a popular tourist destination and an upcoming fashion hub of the country. The coming together of India’s leading designers, international buyers and sponsors at this unique platform is a reflection of the event’s stature and grandeur.”

Celebrity designers like Vikram Phadnis, Shaahid Amir and Lina Tipnis who will be showcasing their collections at the fashion week are super excited about this development. Cricketers have always been considered fashion icons and designers are always keen to redefine their raw looks through their carefully done up outfits. The Fashion Week will also see established designers, Nitya Bajaj, Pam Mehta and Puja Rajvanshi showcase their work. Rajasthan fashion Week will have International designer, Julia Bruchwitz coming to India. INDIA’S Top Listed Choreographer like Achla Sachdev is taking the lead to provide phenomenal Extravaganza on the Ramp of RFW 2012.

The Grand Finale show by celebrity designer, Vikram Phadnis will give the Fashion week a spectacular ending promising to be larger and bigger the next season.


About VCS Events & Entertainment Pvt. Ltd.

VCS Events & Entertainment Pvt. Ltd. delivers integrated Communication Concepts, Creative Brandings, Advertising, Events, Promotion Activities and Celebrity Management work that are based on deep understanding of the clients marketing, sales and promotional strategy. It also brings to its assignments capabilities in Marketing, Promotional Activities, Concepts, Events, Shopper Marketing and Customer Relationship Management.  VCS has successfully completed promotion of more than 50 movies

About Starlite Entertainment

Starlite Entertainment pioneered as Production House in Indian Film Industry in last 6 months. It has a committed team to manage and organized events such as cultural shows, fashion shows, Corporate events, music concerts, road shows and many more across India.

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