Apparent in her is an impeccable eye for detail and visible is the urge to create something distinct. This is helped Sounia Gohil to excel in the niceties of tailoring and designing.
Keeping in mind the feminine curves and sensuality she creates silhouettes which talk to one and body like each has been tailored for each body type. The most inherent factor that stops an eye on her work is the eclectic and intelligent mix of old Royal Indian architecture and western silhouettes.
Innovation in concepts like lycra held between jaali work of thin metal and thin brass plates with intrinsic work inspired from the old Mughal architecture mark every collection of Sounia which are imperial and rich in heritage.
Currently, the designer retails from multi-designer fashion boutiques like Aza, Kimaya, Ogaan and Sasya besides her flagship store in Khar area of Mumbai.