Mumbai: At a glittering fashion do hosted at ongoing India Fashion Forum at Goregaon, BESTSELLER India literally dazzled the evening. A spectacular fashion show named ‘ALLURE’ was organized to showcase the latest SS’13 collection of the brands- VERO MODA, ONLY, JACK & JONES.
The who’s who of the tinsel town was present as witness to what could be called “an evening by trendsetters”. The well known anchor Mandira Bedi hosted the evening and kept the event interactive and fun. A host of Bollywood celebrities walked the ramp for various brands thus encapsulating the essence and character that each one stood for.The bubbly and vivacious Genelia D’Souza Deshmukh looked effortlessly chic and trendy in a pair of floral pants and coral lace top by ONLY. She exudes energy and fun that the brand stands for and personified a real diva that is confident and edgy.
Siddharth Malhotra made an impressive entry as showstopper for JACK & JONES premium followed by Kunal Kapoor who sported raw denims and a plaid shirt by JACK & JONES Original. Both looked absolutely dapper and had the audience glued to their seats as they walked with poise and élan. That was not all…the JACK & JONES Spring Summer line was concluded by charismatic Arjun Rampal who set the stage on fire with a red and white striped crew neck t shirt and faded denims from the Vintage line collection.
Last but not the least, VERO MODA had interesting designs that were showcased by top models and sparkled all the more when the beautiful Diana Penty opened the show looking stunning in a black & white ensemble, her smile and confidence was contagious enough to rest your eyes on the stage. Joining her on stage was Jacqueline Fernandes looking absolutely stunning in a blue tube jumpsuit by VERO MODA. The SS13 collection in a nutshell was high on style quotient with great fits and silhouette for the uber cool modern youth.
JACK & JONES showcased three diverse lifestyles – ORIGINALS, PREMIUM & VINTAGE with a sophisticated look of reworked classics and wearable fashion that stay true to his rugged masculinity. VERO MODA spring collection was exactly what the contemporary woman is looking for. From catwalk trends to relaxed casual wear; from refined social wear to flamboyant club wear, the VERO MODA Spring 2013 collection was not just chic but personified and redefined fashionable dressing. Variegated textures of beading, ombres, tie & die prints; lace detailing and subtle neon hints teamed up with washed denims completed the “true summer look”.
ONLY’s Spring Summer’ 13 collection had a mix of all the popular runway trends this season from edgy stripes to demure lace, from soft linen to sheer organza and from raspberry sorbet to neutral bright white. It also showcased product lines with digital pictorial prints, stripes, trapeze tops, and the eclectic mix of playful hue. The lace detailing and floral prints made the models look absolutely feminine and fashionable.
The evening had another great attraction. The monthly series of in store music gig hosted by VERO MODA, ONLY& Jack & Jones- ALL STARR JAMM was organized outdoors for the first time at Bombay Exhibition centre Goregaon. Post the fashion show, the guests were seen grooving to the tunes of artists like Rabbi Shergill, Ankur Tiwari, Shefali Alvares and Raghav Sachar who jammed together for the first time ever. The hallmark of the event was the euphoria and contagious enthusiasm amongst the guests. Fashion met music like never before.